Specialist, Digital Marketing - Jobs in Calgary, AB

Job Description

Life at SwoopWhen you work for Swoop, you’re part of something big. We’re a small airline with a big dream of bringing Canadians the freedom to travel where life takes them. We are innovators, collaborators, risk-takers and entrepreneurs who act with integrity and always put safety first.Whether you are painting the skies magenta on a Swoop Boeing 737-800 or working at our Calgary HQ, we all play a role in upholding our values, mission and most importantly, disrupting the Canadian aviation industry through affordable travel.Swoop is wholly owned subsidiary of the WestJet Group but make no mistake, we march to the beat of our own drum. At Swoop, our-day-to-day operations are vastly different and deliberately separate, but carefully aligned to complement the big-picture strategy of the WestJet Group.Job Title: Specialist, Digital MarketingReporting to: Team Lead, Digital Marketing & PerformanceWhen you work for Swoop, you’re a part of an entrepreneurial startup where nimble, bold, collaborative, and digitally focused are just a few of the words we use to summarize how we roll. Swoop is a wholly owned subsidiary of the WestJet Group but make no mistake, we march to the beat of our own drum. At Swoop, our day-to-day operations are vastly different and deliberately separate, but carefully aligned to complement the big picture strategy of the group.As Swoop becomes more complex and dynamic, we are seeking a Digital Marketing Specialist to join our dynamic and creative Marketing, Digital and Communications team.Reporting to the Team Lead of Digital & Performance Marketing, the Digital Marketing Specialist at Swoop will be responsible for delivering Swoop’s paid digital marketing strategy including paid search, paid social, video, display/programmatic, and a strong focus on SEM to deliver qualified traffic to site. You will develop paid channel strategies to drive successful revenue generating campaigns from beginning to end with the support of an external paid media management consultant. You will help drive valuable insights and continuously optimize your paid channels accordingly.A growth-hacker mindset (think scaling spend effectively) and the ability to think strategically, prioritize effectively and adapt at a moment’s notice are vital attributes for the successful candidate. A results-oriented, team player with a proven track record of success in paid media campaign management will be well suited for this role.Roles and Responsibilities:

• Drive digital marketing strategy and execution for Swoop, including: paid search, paid social, retargeting and display advertising/DSP
• Manage external media partners; meeting weekly to review budgets and strategic delivery plans, as well as revenue performance vs. forecast, holding all involved accountable to our overall commercial objectives
• Work with internal teams (Marketing + Pricing & Revenue Management) to deliver quick-to-market strategies to drives sales and maximize revenue
• Work with Social Media Advisor to ensure synergistic relationship between paid and organic social media activities, maximizing awareness, engagement, and conversions
• Maintain a data-first approach through continual tracking, reporting, optimization and experimentation to meet or exceed revenue and ROAS goals
• Liaise with Marketing & Communications team and in-house creative agency partners to develop creative concepts and paid media plans that are aligned to overall commercial goals
• Holistic and integrated planning of acquisition, consideration and awareness campaigns (i.e. inclusive of Products, Brand, Destination and Partner campaigns etc.)
• Build revenue forecasts by channel and make recommendations on spend to meet and exceed revenue targets.
• Work with Performance Marketing Advisor, to ensure campaigns are coordinated and complementary across both traditional and digital channels.
• Proactively participate in the integration of retail elements into brand marketing and digital projects.
• Manage, maintain and report on your respective digital marketing channel budgets.

Qualifications and Required Skills:

• 3-5+ years experience in a related discipline (Marketing, Digital or eCommerce)
• Experience in setting up, managing and continuously improving paid media programs
• Strong experience with Google AdWords, Bing Ads, Facebook Business Manager (including Instagram) and Twitter Ads required (first-party certifications considered strong assets)
• Strong analytics skills and deep experience with Google Analytics
• Experience managing E-Commerce paid media campaigns
• Experience the Office 365 suite, including Word, Excel, PowerBI and PowerPoint
• Highly organized with excellent time management and prioritization skills
• Excellent project management and communication skills, both oral and written.
• Ability to present ideas, negotiate, facilitate and problem solve.
• High energy team player with strong attention to detail.
• Ability to effectively manage multiple goals (revenue, engagement, awareness) and to continuously improve month-over-month KPI targets
• Ability to bridge the gap between campaign stakeholders, management, agencies and creative teams
• Experience using “headless” CMS, such as Contentful, considered an asset
• Enterprise CRM and Marketing Automation experience with solutions such as Salesforce, Microsoft Dynamics and Hubspot considered an asset
• Always looking for the technology of tomorrow while also effectively managing the constraints of today

The Benefits of Being a SwoopsterSwoop provides all Swoopsters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

We celebrate differences and diversity.Swoop is an equal-opportunity employer, and our workplace culture is one where diversity and differences are embraced, appreciated and celebrated. We do not discriminate based upon race, religion, colour, national or ethnic origin, sex, sexual orientation, gender, gender identity, gender expressions, transgender status, marital or family status, disability, age or convictions for which a pardon has been granted.Let’s talk dollars and cents.At Swoop, we’re committed to offering a fair and competitive total compensation package that starts with a solid base salary, and complemented by perks like performance based profit sharing, a company-matched savings plan, flexible group benefits and of course, flight privileges.We celebrate differences and diversity.Swoop is an equal-opportunity employer, and our workplace culture is one where diversity and differences are embraced, appreciated and celebrated. We do not discriminate based upon race, religion, colour, national or ethnic origin, sex, sexual orientation, gender, gender identity, gender expressions, transgender status, marital or family status, disability, age or convictions for which a pardon has been granted.Effective immediately all employees hired within the WestJet group of companies will be required to be fully vaccinated against COVID-19. You will be required to sign an attestation upon hire acknowledging you are fully vaccinatedQuick Apply

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