Manager, Digital Marketing - Jobs in Guelph, ON

Job Description

Position OverviewCompany: CGLNumber of Positions: 1Language: This role operates in English.Work Model: HybridAlternate Title: n/aAdditional Information:The work location for this role is flexible to Burlington, Mississauga or Guelph.The Opportunity:We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.The Manager, Digital Marketing is a key member of the Integrated Marketing, Planning & Performance team, responsible for working closely with multiple business partners to plan, design, and lead client-facing, traffic-driving online initiatives. You will provide acquisition leadership to generate digital traffic and foster a results-based alignment of digital activity. In this role, an in-depth understanding of digital acquisition, performance marketing, social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), analytics, usability, and e-commerce principles will be applied to ensure digital programs are effective in driving marketing and corporate objectives.How you will create impact:

• Collaborate with teammates and business partners to research, develop, and present business case/proposals for implementation of digital marketing strategies that grow our business and enhance the client experience
• Act as a subject matter expert to business partners and stakeholders for digital marketing best practices and market trends, SEO, SEM, social, display, programmatic, website usability, web content direction and placement, affiliates and testing
• Collaborating with business partners to plan, design, implement and measure the performance of digital initiatives and to enhance the user experience, in order to achieve marketing and organizational objectives.
• Leading digital working groups with stakeholders to share information and solicit feedback and input into the development of digital strategies.
• Coaching and developing your team, recruiting and selecting talent, managing performance and fostering a resilient culture to deliver strategic objectives

How you will succeed:

• You build trusting relationships and provide feedback to enable the successful development of your team and colleagues.
• You foster innovation and continuous improvement with a focus on client experience.
• You facilitate the adoption of change and create a high-performance culture through alignment of your team’s work with organizational goals.
• You successfully convey messages and demonstrate openness to exploring alternative points of view.
• You use critical thinking to guide decision making and apply a strategic mindset to adjust business plans based on shifting priorities.
• You stay well-informed of competitor activities and the ever-changing digital landscape in order to identify and recommend opportunities for improvement

To join our team:

• You have seven years of experience in Digital Marketing, Marketing or Client Experience and previous people leadership experience.
• You have a post-secondary degree in Business, Commerce, Information Technology or Marketing.
• Comprehensive knowledge of digital technologies and digital marketing tactics such as social media marketing, SEO, SEM, affiliate marketing, content marketing, digital measurements and metrics as well as usability principles and best practices
• A solid track record developing, coordinating, and leading projects that cross several functional business units.
• Ability to work independently and proactively seek out a network of key individuals across a number of business and development functional areas, in order to gain support and move forward with initiatives
• Having Digital Marketing Certificates would be an asset.

What’s in it for you

• Training and development opportunities to grow your career with one of Canada’s Best Employers.
• Flexible work options and paid time off to support your personal and family needs.
• A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
• Paid volunteer days to give back to your community.
• A comprehensive total rewards package, including competitive salary, bonus, pension and benefits.

Interested in applyingClick apply now to submit your current resume and cover letter. Tell us a bit about yourself, your professional experience and how you think you can make a difference at Co-operators. We look forward to learning more about you and we welcome you to follow us on LinkedIn.Co-operators is focused on fostering an inclusive, equitable and accessible work environment and we encourage individuals from all identity groups to apply. If you require an accommodation during the recruitment process, please contact the hiring manager.Quick Apply

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