Digital Marketing Specialist - Jobs in St. John's, NL

Job Description

Summary/objectiveRepairifyTM, Inc. is a technology company with platforms at the epicenter of the automotive service, maintenance, repair, and vehicle management ecosystem. Drawing together different technologies from across the automotive ecosystem, Repairify improves workflows with richer, more actionable vehicle data and analytics – delivering insights that can be leveraged by the automotive industry (saving time and money). Repairify solutions are powered by patented tools and technology and delivered through certified industry professionals. The Company currently provides solutions to the automotive industry in over 20 countries across the Americas and Europe through its portfolio of industry leading brands: asTech®, BlueDriver®, FleetGenix®, adasThink®, Red (EU) Limited, Red Autocentres, MobileTechRX, AutoMobile Technologies, and One Guard Inspections.The Digital Marketing Specialist contributes to existing marketing programs and collaborates on digital marketing, social media, lead gen campaigns, user experience, and reporting. This role also keeps timelines and social calendars organized.Essential functionsReasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Work closely with our Digital Marketing Director and assist with ongoing projects such as implementing new digital campaigns across various brands, as well as monitoring, optimizing, and reporting on campaign performance
• Collaborate with internal teams to build, deploy, and deliver email communications including eblasts, targeted messages, and newsletters
• Stay on the pulse of trends and conversation, constantly innovating the way we connect with our customers on social media
• Create, curate, and publish engaging content for Facebook, Instagram, TikTok, LinkedIn, including maintaining content calendar, and identifying new opportunities for content and growth
• Assist with the development of sales tools and materials including PowerPoint presentations, brochures, landing pages, and website updates
• Lead the development of campaign landing pages
• Track campaign status and budgets, campaign schedules, manage campaign progress, and produce regular campaign metrics
• Assist with the strategic and technical implementation and management of digital advertising platforms such as Google Ads, social media ads (Facebook, Instagram, Twitter, etc.), and programmatic DSPs
• Brainstorm new, exciting, and out of the box content ideas that contribute to overall brand strategy and storytelling
• Help drive lead generation through social and digital strategies
• Analyze consumer behavior and adjust email and social media campaigns accordingly
• Perform general marketing, administrative and coordination duties as assigned
• Create reports to draw meaningful conclusions from ad campaign results and identify potential opportunities for improvement
• Other Duties: Please note this job description is not designed to cover all possible activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Minimum Qualifications:

• Bachelor of Business Degree specializing in marketing
• Minimum of 2+ years of marketing experience
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Proficient with digital marketing channels and tools including SalesForce, Pardot, SEMrush, WordPress , A/B testing, Yoast, Google Ad Manager, AdWords, LinkedIn Ads, etc.
• Experience with email marketing platforms such as Salesforce Marketing Cloud, MailChimp, and Constant Contact
• Familiar with content management systems and CRM platforms (Salesforce or HubSpot)
• Proficient in Excel/Word/PowerPoint with the ability to analyze data and prepare reports.
• Experience using web metric programs (Google Analytics, etc.) and experience working across multiple data sources
• General ability to analyze and troubleshoot problems related to digital advertising across platforms, analysis tools, and websites
• Organized multitasker able to handle many diverse projects at once and meet tight deadlines
• Excellent writing, communication, presentation, and analytical skills
• Attention to detail in a highly tactical, execution-focused environment
• Experience with e-commerce platform, Shopify
• Experience with Meta’s Business Manager
• Have sharp attention to detail and are a champion of consistency

Preferred Qualifications:

• Google Ads Certified
• Facebook Ads Certified
• Proficiency with Google Merchant Centre
• Experience with landing page creation (WordPress)
• Experience with Photoshop, Premiere, Lightroom (Adobe)
• Experience with front-end web and email coding using HTML and CSS

Supervisory responsibilitiesThis role has no supervisory responsibilities.Work environmentThis job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, printers.Physical demandsPhysical requirements include occasional lifting/carrying of 5 pounds; visual acuity, speech, and hearing; hand and eye coordination and manual operate a computer keyboard and basic office equipment. Subject to sitting, standing, reaching, walking, twisting, and kneeling to perform the essential functions. Working conditions are primarily inside an office environment.Travel requiredThis position may require some travel.Affirmative Action/EEO statementThe Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, or any other status protected under applicable federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Quick Apply

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