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Job Location | Toronto, ON |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Full Time |
Purpose:In Advancing the Division of Students vision as partners in student success, The Division of Students provides services, programs and facilities that foster academic success, student development and community engagement. Supporting the Division, the Communications & Marketing Team creates strategic, timely, targeted and engaging student-centric communications. Reporting to the Manager, Communications & Marketing, the Content Specialist plays a role in achieving the Division of Students communications and marketing objectives through exceptional content creation and a broad range of related communications activities. Functioning both collaboratively and independently, this dynamic and proactive role helps to support the Division of Students strategic goals by increasing awareness, promoting our student-centric services and resources, and positively enhancing the reputation of the Division of Students by increasing visibility and recognition among key stakeholder groups in all communications.The main purpose of this job is to create content (text, images, graphics etc.) with the focus being writing and editing for primarily digital media (some print) to support communication initiatives for the Division of Students. The position is responsible for compelling storytelling to engage a variety of demographics. Initiatives are varied and include communication to students in Canada and around the world, parents and supporters, counsellors, teachers and staff within the Division to engage, educate and inform. Content needs include promotional activities and events with an emphasis on marketing York University to students across all stages of their educational journey - recruitment, conversion, transition, retention and graduation.This position also works as a member of the team to incorporate digital content (e.g. infographics, social media, video clips, graphic images, photos etc.) into the Division of Students communications projects (websites, presentations, events, e-communications etc.).Education:University degree in Communications, Marketing, Publishing, English or a related field with an emphasis on written communication, or equivalent qualification or an equivalent of 4 years recent experience (defined as within the last five years) working at York University and performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below.Experience:3 years recent related experience researching, writing and editing copy and creating content across a range of media, including print, social and digital media (e.g. email, website, online ads). Knowledge base within the specialized field of communications pertaining to rules, procedures (e.g. print or digital production) and methods.Skills: