Digital Marketing & Content Manager - Jobs in Toronto, ON

Job Description

Position: Digital Marketing & Content ManagerType: Full-Time PermanentLocation: Toronto, ON (Remote)Company Overview:WELL (TSX:WELL) is a publicly traded omnichannel digital health company whose overarching objective is to empower doctors and healthcare workers to provide the best and most advanced care possible while leveraging the latest trends in digital health. As such, WELL owns and operates primary and executive healthcare clinics in both Canada and the US as well as a global digital Electronic Medical Records (EMR) business serving thousands of healthcare clinics and health systems of all sizes and operates a multi-national portfolio of telehealth services which includes one of the largest telehealth service providers in Canada. WELL is also a provider of digital health, billing, and cybersecurity-related technology solutions.WELL’s Billing and Back-Office Business Unit supports physicians with technology and services designed to improve practice performance and reduce administrative burden. It includes companies such as DoctorCare, the Canadian market leader for billing solutions, ClinicAid, Doctors Services Group, and Secure Solutions Now. Combined, these companies support over 6,000 doctors across CanadaPosition Summary:We are looking for a Digital Marketing and Content Manager to take the lead in managing and executing all demand-generation activities for the Billing and Back-Office Unit portfolio of companies. You will create and execute new and innovative strategies across a variety of channels to attract new customers in our current and new markets across Canada.This is an exciting time to join WELL’s Billing and Back-Office Business Unit team as we launch aggressive growth plans and new strategic projects heading into 2023.Key Responsibilities:

• Quickly come up to speed on the portfolio of companies’ technology solutions, partnerships, and product offerings across Canada
• Develop and manage the execution of digital and content marketing initiatives including:
  • Content development (reference guides, blogs, whitepapers, webinars)
  • Optimizing content for SEO
  • Email marketing and social media
  • Marketing automation platform and reporting capabilities
  • Strategic partnership marketing initiatives
• Work with a cross functional team (Sales, Product Management, Customer Success) to establish growth and demand generation strategies to support the portfolio’s revenue goals

Here’s What You Offer:

• 5 years’ experience building and executing content and digital marketing campaigns
• Excellent copywriting/copy editing skills
• Deep knowledge of SEO practices and tools including Google Analytics
• Familiarity with SEM practices and tools including SEMRush and GoogleAds
• Experience working with WordPress, MailChimp, Salesforce
• Demonstrated project management and creative problem-solving skills
• Experience working with healthcare organizations preferably physician practices is a bonus

To be successful in this role:

• You have strong interpersonal and communication skills.
• You’re organized and can stay focused on priority activities.
• You’re able to quickly apply knowledge to new situations and problem solving.
• You’re resourceful and able to learn independently as well as identify what needs to get done and can hustle to get it done.
• You are humble and able to remove ego from discussion to identify the best solution to a problem as well as honestly reflect on your own areas for improvement.

What’s In it For You

• Comprehensive benefits plan
• Competitive compensation
• Work with a great team that prioritizes your development

WELL Health welcomes diversity across ability, race, gender identity, sexual orientation, and perspective. We strive to create an inclusive workplace where difference is celebrated and fuels our success.WELL is committed to supporting a diverse, inclusive, and accessible workplace. We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and perspective. We strive to create an inclusive workplace where differences are celebrated and fuel our success – this is the WELL Way!We would like to thank all applicants for your interest, however only those selected for interviews will be contacted. We will provide reasonable accommodation to qualified job applicants with a disability, on request.Quick Apply

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