Manager, Digital Marketing - Jobs in Toronto, ON

Job Description

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.Because we believe connections unite us, possibilities fuel us, and moments define us.We are looking for a digital-savvy, passionate, adaptable and customer-focused marketer that strives to create best-in-class customer experiences with every interaction. You will be joining the Rogers for Business team at an exciting stage of our digital transformation journey and will play an important role in shaping the digital marketing experience for our customers. You do this by breaking through with innovative ideas while delivering against business objectives in an industry that is both growing and highly competitive.Reporting to the Director, Digital & Base Marketing, you will shape our digital experience and optimize our website to drive conversion and engagement. This role combines strategy and cross-functional collaboration with execution, delivery, and measurement of results that inform the next data-driven decision. You will work closely with many internal teams such as Marketing, Digital/IT, Sales and Service to understand their objectives, friction points and opportunities to create a best in class, customer experience digitally.What you will be doing:

• Own the strategic vision for the role of the website in our customers journey
• Ongoing website optimization to achieve increased engagement for both organic and paid campaigns
• Define and lead the website merchandising and offer placement strategy
• Regularly review website performance to proactively recommend improvements
• Lead ongoing SEO based on best practices and audits, working with the Digital team
• Actively participate in Campaign Planning to ensure that our digital properties guide visitors through the marketing funnel from click to conversion
• Reveal and implement solutions for prospect-to-lead conversion and moving visitors through the funnel
• Identify, build and execute on A/B and multivariate tests to support business objectives.
• Analyze and evaluate A/B tests, report on results and recommend next steps.
• Leverage web personalization to drive business outcomes
• Leverage data insights to optimize cross-linking strategies to lead the customer from awareness to consideration stages
• Conduct competitive and content audits to increase website engagement
• Define customer experiences that capture behavioural insights that enrich CRM data
• Identify opportunities to drive adoption and engagement of self-serve tools to create operational efficiencies
• Influence digital capability requirements, identify gaps and recommend enhancements that will drive deeper customer engagement in digital channels
• Work with the Digital Channel Specialist to execute on plans, monitor and troubleshoot issues
• Ensure full compliance of the website with laws and regulations

What you bring to the role:

• 5+ years of managing customer-facing digital environments, with a focus on websites in a B2B role
• A deep understanding and passion for Conversion Rate Optimization (CRO) for web in a B2B environment
• Growth mindset, ability to derive strategy from targeted business outcomes
• Working knowledge of HTML, XHTML, CSS, cross-browser and cross-platform compatibility
• Experience working with user experience (UX) principles to create and drive desired behaviours across digital channels
• Relentless curiosity with a passion for data, insights, proving out a hypothesis with testing
• Understanding of website/digital best practices for B2B buyers
• Advanced knowledge of SEO best practices
• A critical eye for website copy, headlines and offers in order to best serve our customers, provide direct and concise briefs and feedback to content and editorial teams
• Post-Secondary education in fields relating to Marketing, Digital Commerce or equivalent
• Familiar with marketing technology platforms and digital tools such as Salesforce Marketing Cloud
• Understanding of digital performance analytics, and able to turn data into actionable insights
• Excellent time and project management skills, keen attention to detail with the ability to manage multiple priorities
• Thrives in a fast-paced environment with a natural curiosity to explore and action new ideas

While the Rogers for Business Head Office is in Toronto, ON this position is open to candidates in all work locations across Canada.As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.Please click here to review conditions that may qualify for medical exemption to the COVID-19 vaccine.Schedule: Full timeShift: No SelectionLength of Contract: Not Applicable (Regular Position)Work Location: 333 Bloor Street East (012), Toronto, ONTravel Requirements: Up to 10%Posting Category/Function: Marketing & Marketing CommunicationRequisition ID: 260252Together, well make more possible, and these six shared values guide and define our work:

• Our people are at the heart of our success
• Our customers come first. They inspire everything we do
• We do what’s right, each and every day
• We believe in the power of new ideas
• We work as one team, with one vision
• We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.Posting Notes: CorporateQuick Apply

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