Marketing Acquisition & Digital Transformation - Jobs in Winnipeg, MB

Job Description

What We Do:iQmetrix’s intelligent retail management software is designed to power the telecom industry. Our software is built around enabling telecom retailers to deliver a buy-anywhere strategy through multi-channel inventory management and digital retail solutions; make data-driven decisions using powerful reporting; and unify storefronts and digital channels for a consistent customer experience, in-store, online, and anywhere else.For 20 years, we’ve been passionate about helping the leading brands in telecom to grow by providing excellent software, services, and expertise that enables them to adapt and thrive. Currently powering over 20,000 stores, iQmetrix is a privately held software as a service (SaaS) company with offices in Canada and the U.S. For more information, please visit www.iqmetrix.com.How We Do It:We are on a self-management journey. As we work to move away from the restrictions of hierarchy, teams are building collaborative peer-based networks where there are no bosses. Decisions are meant to be distributed to the people who are best able to make the decisions which means more freedom for individuals to contribute at their highest levels. We are purpose-driven, helping individuals connect to the meaning in their day-to-day work. Additionally, we are currently on the road to building a diverse and inclusive environment. Working at iQmetrix means always looking at ways to be better.Marketing Acquisition & Digital TransformationAbout the Position:iQmetrix has an exciting opportunity for a Marketing Acquisition & Digital Transformation role. In this role, you will work closely with the wider marketing team, product and sales teams to help strategize and execute marketing campaigns and content that align with identified business goals.Marketing Acquisition & Digital Transformation Responsibilities include:Lead the coordination of integrated activities to build brand awareness, create demand, and generate marketing-qualified leads that will drive customer acquisition.Create and execute strategies to uncover cross-sell/upsell opportunities and drive revenue growthWork with other team members to develop campaign materials such as emails, web landing pages, blog posts, case studies, articles, white papers, brochures, videos, advertising, social media contentEnsure consistency of brand and messaging in campaign collateral and internal/external communicationsTrack outcomes and report on results, warranting key learnings are applied across marketing activitiesActively participate in the company, team, or one-on-one meetings to enhance effective teamwork, communication, and develop progressive cooperation strategies within the department and other areas of the organizationContinually contribute to the profitability of the company and by developing, recommending, and implementing continuous improvement strategies and initiativesRequired Experience & Skills:10+ years of experience in a B2B/B2C marketing role preferably focused on field marketing in the telecom sector.Excellent written and verbal communication skills; must have a portfolio of published materials/samples of previous work.Strong attention to detail; must have advanced editing and proofreading skills.Advanced knowledge of MS Office applications (Outlook, Word, Excel, PowerPoint) and social media platforms (Twitter, LinkedIn, Facebook, Instagram).Experienced with CRM and marketing automation platforms (Salesforce, Hubspot).University Degree or College Diploma in Marketing or a related field.Competencies in the following are essential:A self-starter who can thrive in a multi-tasking, time-sensitive environmentSolid research and analytical skillsDemonstrated aptitude in thinking and functioning in an agile mannerStrong organizational and project management skillsWhat is an iQerAn iQer is a term, used daily across all iQmetrix locations, is someone who works for iQmetrix. Sounds simple, but there’s more to being an iQer than meets the eye!If you’re an iQer, you approach problems with humility and an open mind. You’re a go-getter who doesn’t wait around to be told what do to. Whether it’s on your own or with a team, you aren’t afraid to try new things, fail, succeed, and improve along the way. Your team, the company, and the well-being of others come before your personal agenda—you’re an ally to your colleagues and the community.The world changes fast and, as an iQer, you’re ready to adapt. You recognize diversity in the world, listen to others, and consider all perspectives.Want to Join the TeamIf you’re interested in a career with iQmetrix, please submit your resume and cover letter. We are an equal opportunity employer. We do not discriminate based on race, faith, colour, cultural background, gender, sexual orientation, age, marital status, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.