Marketing Automation Specialist - Jobs in Winnipeg, MB

Job Description

Come Work with Us!At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.Job TitleMarketing Automation SpecialistJob DescriptionWhat is the opportunityThe Manager, Digital Marketing Technology will act as a unique hybrid of business and technical leader that operates as a subject matter expert, relationship manager, and digital tech lead; demonstrating an overall enterprise responsibility for the implementation and integration strategy with RBC Wealth Management’s marketing technology.In this role, you will be jointly responsible for the strategy and execution of our Salesforce Marketing Cloud stack to execute new programs that drive client & advisor engagement and overall user experience. Working with our internal business partners, you will undertake the end-to-end implementation of new Salesforce features and functionality; from requirements gathering and defining use-cases to deploying live into production environments.You must consistently display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion.The role is accountable to the Director, Digital Marketing Technology. You will manage relationships with senior partners in Marketing, Digital, and IT and deliver a high level of business performance, employee engagement, and a superior client experience.What will you do

• Manage and cultivate assigned relationships, expertly balancing stakeholder expectations and objectives with optimal, scalable solutions.
• This role is expected to be a subject matter expert in marketing automation best practices (covering both industry/external and internal best practices)
• Liaise with technical and non-technical stakeholders to gather and translate the appropriate amount of detail to accurately document and communicate requirements needed for clear execution
• Stay on top of industry trends and best practices to determine potential improvements to upcoming and existing solutions
• Effectively communicate and build rapport with team members, stakeholders and business partners using a variety of techniques and collaboration.
• Design, test, build, and showcase proof of concepts, data integrations, queries, automations, journeys, and reports when required.
• Understanding, documenting, and presenting solutions and capabilities in stakeholder sessions
• Build, maintain and troubleshoot Marketing Cloud Connect integrations from Sales Cloud and/or Financial Services Cloud to SFMC

Must Have

• 3+ years in digital marketing, campaign management, account management, project management or comparable experience.
• 3+ years’ experience in managing and/or delivering Marketing Automation projects (email marketing, SMS/Push messaging, programmatic marketing, digital advertising, digital marketing)
• 2+ years’ advanced experience in Salesforce Marketing Cloud (SFMC) with the following certifications (or comparable experience):
  • Salesforce Certified Marketing Cloud Consultant
  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Certified Marketing Cloud Administrator
• High level proficiency with SQL development and design skills with experience in web programming (e.g. HTML, CSS, XML, JavaScript) across multiple platforms (e.g. Windows, OSX, Unix)
• Knowledge of data management

What is in it for you

• Challenging work, dealing with multiple areas within Wealth Management Technology
• Opportunities for mentorship, career growth and learning
• High level of autonomy and flexible work life balance
• Being part of a dynamic, collaborative, progressive, and high-performing team

Job SummaryAddress:TORONTO, Ontario, CanadaCity:CAN-ON-TORONTOCountry:CanadaWork hours/week:37.5Employment Type:Full timePlatform:Wealth ManagementJob Type:RegularPay Type:SalariedPosted Date:2022-08-23-07:00Application Deadline:2022-08-25-07:00Inclusion and Equal Opportunity EmploymentAt RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.Quick Apply

• Terms & Conditions
• New Privacy
• Privacy Center
• Accessibility

For Job Seekers

• Browse Jobs
• Advanced Job Search
• Emplois Quebec

For Employers

• Post a Job
• SimplyHired OnDemand

Stay Connected