Specialist, Social Media, PR & Events - Jobs in Calgary

Job Description

The purpose of Calgary’s science centre (“Spark”) is unwavering. Spark exists to make lives — and the world — better through an affinity for science. Through visits to Spark, and encounters with Spark in the community and online around the world, people are lifted up by the positive power of curiosity, experimentation and creativity. Spark is a registered charity. The outcome is profound. Spark helps people of all ages fuel up for the future because at Spark, science, technology and invention are embedded in cultural experiences. This creates new points of access to the disciplines at the core of innovation. Sparks teams transform lives and inspire the future. Position Overview Spark is currently recruiting a full-time permanent Specialist, Social Media, PRamp; Events to join the Marketing team. The role reports directly to the Marketing Manager, and supports the development and implementation of a full-cycle annual marketing program for Spark. This role requires strong attention to detail, ability to manage multiple projects with competing deadlines, and have an eagerness to learn, contribute ideas, meet deadlines, and grow professionally as part of a high performing team. This role is for a dynamic lover of all thing’s social media, with expertise in content creation, data, video editing, social media trends and platforms, lives for planning and executing fun events and has experience with PR and Media relations. If you like being part of the action, building brand, love content and are passionate about brand, events and results, this role is for you. This position requires relationship building internally and externally to help tell the brand story of Spark and engage ever-expanding audiences. It involves multiple marketing channels and will support the science centre to become on the top 10 most-worth-visiting science centres on the world. Key ResponsibilitiesHelp plan, coordinate and execute a year-round range of marketing programs and campaigns.Execute a results-driven social media strategy.Develop and curate engaging content for social media platforms. This includes Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter and more.Plan and execute creation and editing of written, video, and photo content.Plan, attend and measure events and produce live social media content.Maintain unified brand voice across different social media channels.Collaborate with marketing team to create a social media calendar and events calendar.Monitor social media channels for industry trends.Interact with users and respond to social media messages, inquiries, and comments.Review analytics and create reports on key metrics.Assist in the development and management of social media marketing and influencer marketing strategy.Ensure team activities are aligned with business and strategic goals of Spark as a whole.Model high performance, flexibility and kindness in a rapidly changing growth environment.Manage, build and plan media, marketing and VIP events with support from Marketing manager.Manage, plan and attend offsite outreach brand events and outings.Meet with and coordinate with the media for stories, videos and tracking.Track and report on Media and PR.Other duties as required and assigned.Qualificationsamp; KnowledgeA minimum of 5 years of experience in a similar role, with a proven track record of adding value to diverse social media campaigns and events.A solid understanding of guest engagement, memberships, sales, events.Fluency in Adobe Creative Suite and able to use most platforms.A self-starter with strong analytical skills to analyze metrics and respond with agility to evolving trends.Passion for social media and proficiency with major social media platforms and social media management tools.Proficiency with video and photo editing tools, digital media formats, and HTML.Excellent social listening skills.Ability to understand historical, current, and future trends in the digital content and social media space and track and report.Strong copywriting, planning and copy-editing skills.Top-notch oral and verbal communication skills.Impeccable time management skills with the ability to multitask with enthusiasm.Detail-oriented approach with ability to work under pressure to meet deadlines.Ability to work weekends and evenings as required for events.Culture at Spark Spark’s goal is to become one of the top 10 most-worth-visiting science centres in the world. Through skilled and confident programming, Spark will attract visitors from around the city, province and globe, and immerse them in emotive experiences as they explore ever-evolving, quirky and thought-provoking galleries. The skilled programming at this level of success will only be possible with an organization-wide commitment to effective performance. High performance at Spark is both defined and experienced by diverse cultures and proactively advances equity among all human beings as part of the definition of effectiveness. Spark’s high performance culture is driven by a shared purpose. Team members are united by values and proud of the reputation we are building together. What does high performance look like at SparkCommitment to Purpose. Everyone at Spark is a purpose driven leader. You are passionate about entertaining people of all ages in creative encounters with science, technology and engineering, and the output of your work reflects our values: collaboration, curiosity, courage, commitment, and creativity. Why Because it makes the world a kinder, safer and better place.Culture of Philanthropy. Spark is a registered educational charity that relies on the support of sponsors and donors to ensure it can do this work to make the world a better place.Commitment to Continuous Learning. Your individual growth is driven by a desire to be a part of the team that makes Spark one of the best science centres in the world. Every day is a professional development day at Spark. You are expected to seek out learning opportunities and pursue professional growth. At times the growth may be uncomfortable, and you embrace it as part of the journey.Agents of Change. We are a culture of experimentalists. It is expected and encouraged for staff to make suggestions that can improve a program, presentation, process or service. It is also expected and encouraged for suggestions to be accepted and tried with a thank you for helping each other get even stronger.Coaching Mindset. Sparklers are committed to helping each other become even stronger in our roles. Upgrading each other’s work is enjoyable and rewarding because teams are built on trust. Supervisor feedback feels like coaching, not criticism or punishment. Remember, you can say anything if you are kind, clear and non-judgmental. This is how high performance teams are built.Winning and Losing as a Team. We work together to drive action and results that are aligned with Spark’s mission in the outside world. We encourage healthy debate and science-based decision making. Our relationships allow us to make big asks of each other and get big things done together with a sense of urgency and excellence. If someone appears to fail, you ask, “What did I do or not do to contribute to that, as it is my failure too.”Achieving Results. Spark is dedicated to excellence in all aspects of communicating science and we carry that dedication to excellence in every aspect of Spark’s work. We encourage each other to set stretch goals and work together across all departments to exceed them.Please submit a portfolio of your social media work with links and key measurable highlights to Careers@sparkscience.ca after you apply. This role is based in Calgary, Alberta and applicants must be located in Calgary. We thank all applicants for their interest. Only those selected for an interview will be contacted. Don’t meet every single requirement Studies have shown that women, people of colour, and persons with disabilities are less likely to apply to jobs unless they meet every single qualification. At Spark, we are dedicated to building a diverse and inclusive workplace so if you are excited about this role please apply! An excitement and passion for science can go a long way here so you may be just the right candidate for this or other roles at Spark.