Email Marketing Associate - Jobs in Mississauga, ON

Job Description

About us:Staples Professional is the commercial, business to business division of StaplesWe work with small to large sized companies to develop customized programs with specialized pricing, dedicated account management, and a complete assortment of products and services at a low total delivered costStaples Professional offers our clients: Facility Supplies, Breakroom Products, Technology Solutions, Furniture, Print Solutions, Promotional Products and moreTo learn more about Staples Professional visit us at: www.staplesbusinessadvantage.caPurpose of JobReporting to the Email Marketing Manager, this role will assist in the weekly implementation of reoccurring dynamic email programs including the creation and HTML development of weekly email touchpoints in a timely manner.This role will also be responsible to proof technical elements of the email campaigns to ensure that products featured represent the active online promotion or active flyer pricing. Verifying creative briefs and ensuring emails comply to advertising and accessibility standards.This role will also work closely with the Email Marketing Specialists to confirm schedules, timing and content in coordination within weekly plan and ready in time for all predetermined proofing rounds and timely deployment.Primary Duties and ResponsibilitiesEmail Campaign Creation & DeploymentSupport a comprehensive B2B/B2C retail-based email content strategy.Support the creative design and development of all email content across multiple lines of business, products, and services with email creative teamSupport email creative that meets all online guidelines for accessibility while maintaining the Staples branding across multiple email segments.Work closely with stakeholders via the Email Marketing Specialists to incorporate their requirements into all email creative.Maintain a tight workback schedule in partnership with the Email Marketing Specialists to ensure that content is reviewed in a timely manner.Working within Marketo and Klayvio (email service providers) to build, analyze, upload lists and deploy email campaigns.Leverage strong HTML/CSS skills to troubleshoot display issues and optimize code wherever possible at the lightest weight possible to maximise deliveryMobile responsive email build capability – with a strong understanding of best practices.Use Photoshop and Dreamweaver fluently to be able to create the imagery as well as the code to support a full email build solutionReporting and SegmentationPull basic out-of-the-box reporting as needed, using the proper links and naming conventions attached to each emailAssist Email Marketing Specialists with the tracking of weekly email revenue captured by ensuring the correct tracking IDs are added where applicableReview reporting periodically with Email Specialist and Email Marketing Manager to highlight if there are additional changes needed to creative to drive the desired purchase behaviourAbility to leverage Marketo effectively to ensure the correct customer segments are loaded to each email campaign for the Specialist to reviewManage multiple customer groups in a clean and organized wayMarketing & Merchandising Department CollaborationParticipate in weekly digital and cross functional meetings within the Marketing group to gain awareness of other initiatives for the purpose of being able to capture related topics together in email Hero + top banner opportunities.Help where needed for the benefit of both teamwork principals and as an opportunity to further develop operational knowledgeQualifications :Recommended QualificationsKnowledge / Skill Requirements/Experience:Strong understanding of web creative development techniques and creative designExperience designing email for marketing-oriented initiatives.Understanding of business process and marketing strategySoftware: Apple OS, Photoshop Illustrator, in design, Dreamweaver, flash ability to use various development and creative tools.Ability to hand code html o WC3 standardsStrong in programming Languages: HTML CSS, JavaScriptExperience with database tool an assetExperience with email platforms and assetBasic excel skills to support list management and reporting requirements.Exposure to Adobe Graphics programs necessaryExposure to HTML and CSS coding NecessaryEducation3-5 years of experience.Additional InformationOffice environmentRemote/office work.Interested in joining the team Check out our perks and benefits !Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.