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Digital Marketing Expert - Jobs in Saint-Hubert, Quebec

Job LocationSaint-Hubert, Quebec
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull time

Job Description

Job DescriptionPlease share a portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention. Reporting to the Marketing Operations Manager, the Digital Marketing Expert will be responsible for building and executing high-performing digital marketing strategies that drive brand visibility, lead generation, customer acquisition, and revenue growth. You will lead the development and optimization of paid and organic programs across multiple channels, including SEM, SEO, email, paid social, and content marketing, while ensuring accurate tracking, reporting, and ROI analysis. This role requires a highly analytical marketer who is passionate about leveraging data to optimize full-funnel strategies, improve website conversion, and maximize campaign performance. You will also collaborate cross-functionally to implement tracking solutions, optimize website experiences, and stay ahead of industry trends to fuel continuous growth for Techo-Bloc. Digital Strategy Execution

  • Lead the development and execution of comprehensive digital marketing strategies to enhance brand awareness, lead generation, conversions and drive sales across various online channels including SEM, SEO, email marketing, paid social, and content marketing.
  • Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance.
  • Manage digital advertising budgets, allocate resources effectively, and optimize campaign spending to maximize ROI and achieve targeted goals.
  • Audit and update Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM) to ensure proper data collection, clean data flows, conversion tracking, accurate attribution and reporting.
  • Create and manage reports and dashboards (Looker Studio, Excel) to analyze campaign and website performance.
SEOamp; Organic Growth
  • Identify and support opportunities to grow Techo-Bloc’s organic visibility and traffic.
  • In collaboration with an external agency, perform technical SEO audits and implement fixes (crawlability, indexing, schema markup, etc.).
  • Monitor organic search performance using tools like Google Search Console, SEMrush, or Ahrefs.
Websiteamp; Conversion Optimization
  • Collaborate with the e-Commerce team to identify website optimizations that improve user experience and increase conversions.
  • Support A/B testing and landing page performance improvements.
Cross-Functional Collaborationamp; Support
  • Serve as a digital subject matter expert across the organization to inform broader strategies.
  • Collaborate cross-functionally with internal teams including Sales, Creative, Events, etc. to develop integrated marketing campaigns aligned with business objectives and customer needs.
  • Collaborate on campaign briefs to define tracking, goals, and reporting benchmarks.

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